Business Development Manager – Scotland
Premium Whisky-Enhancing Brand
Scotland is the beating heart of whisky culture, and we’re looking for a commercially savvy, well-connected sales professional to help this award-winning premium brand grow across the country’s most prestigious venues, retailers, and events.
Their product is a unique, natural partner to fine whisky, celebrated by connoisseurs and endorsed by leading names in the industry. This is an opportunity to take ownership of Scotland’s On Trade and specialist retail channels, building strong relationships with whisky bars, luxury hotels, specialist retailers, and distributors.
What you’ll do:
-
Develop and execute a strategic sales plan for Scotland’s premium drinks market.
-
Secure new listings and grow presence in top-tier venues and retailers.
-
Manage relationships with key distributors and trade partners.
-
Deliver engaging trade education, tastings, and brand activations.
-
Represent the brand at festivals, industry events, and networking opportunities.
-
Negotiate commercial terms that maximise visibility, profitability, and long-term partnerships.
-
Work closely with venue teams to ensure perfect brand execution on menus, back bars, and in serves.
-
Identify collaborative opportunities with distilleries, whisky clubs, and hospitality groups.
-
Analyse market trends and competitor activity to inform commercial decisions.
-
Prepare regular sales reports and pipeline updates for the senior leadership team.
-
Support marketing initiatives by sharing content opportunities and facilitating brand storytelling.
What you’ll bring:
-
2 - 4 years’ experience in premium drinks, spirits, or FMCG sales.
-
A strong network in Scotland’s On Trade and luxury drinks sector.
-
Confidence in negotiating, presenting, and influencing.
-
A genuine passion for whisky and premium products.
What’s on offer:
-
Competitive salary plus performance bonus.
-
High levels of autonomy and creative scope.
-
Opportunity to work with a disruptive, fast-growing brand making waves in the whisky world.
-
Travel across Scotland, with UK and international exposure.