The UK BDM is a dedicated and passionate brand champion, embodying the essence of the brand, with the goal to help make this Scotch Whisky bottler a recognized UK leader. Accountable for delivering the end-to-end commercial plan for the UK market and securing first class visibility and executions as part of the annual customer plan. This role will be responsible for mapping out a focused channel plan with clear KPIs to deliver breakthrough growth in the on and off trade. We are looking for a self-starter, someone who is highly driven to succeed, and enjoys going the extra mile to achieve results.
Job Description
- Be our key UK field contact person, prospect and build a strong network of loyal accounts.
- Improve customer relationships by adopting a strategic approach: clearly demonstrate the ability to see all the business development opportunities and analyse potential outcomes
- Create distributor joint business plans to deliver the objectives with the account
- Establish ambitious targets for self and customers
- Manage own A&P channel budget and deploy in agreement with Marketing Manager
- Recruit new consumers to the brand through trade activities (samples, trade & consumer fairs, education, tasting)
- Manage the customer relationship from A to Z in connection with other departments: customer service, sales, marketing, finance, to ensure a smooth customer experience
- Interact with other team members and feedback on trend and commercial opportunities for the wider business
Skills and Experience
- Whisky experience, seen as an ‘expert’
- A self-starter with planning, organisational, budget and event management skills
- Possess the ability to build knowledge of their customer’s strategy, KPI’s and potential growth opportunity
- A strong communicator and influencer able to communicate with consumers and customers
- Relevant and demonstrable trade sales experience
- Track record of strong relationship development within the industry
- Channel specific experience in on -trade
- Working knowledge of Microsoft Office applications
- Full UK driving license