Own the room. Build the pipeline. Put Wolfie's on every backbar that matters.
Wolfie's Whisky is one of the most exciting independent spirits brands in the UK right now, a whisky built on character, craft and culture. We're growing fast, and we need someone equally formidable to lead our charge into the London on-trade.
As On-Trade Sales Lead, you'll be the driving force behind our presence in London's bars, pubs and independent venues, and the architect of the commercial foundations that will take us further. This is a role for someone who doesn't wait to be pointed at opportunities. You'll see them, chase them down and convert them.
WHAT YOU'LL DO
New Business & Account Development
- Identify, target and win new on-trade accounts across London, focusing on quality bars, independent pubs and culturally relevant venues
- Build and actively manage a structured pipeline of target accounts, converting listings into long-term, high-volume partnerships
- Develop and maintain strong relationships across the trade, from bar managers and buyers to group purchasing teams
Rate Of Sale & Activation
- Drive consistent rate of sale across your account base through smart, insight-led activation planning
- Work hand-in-glove with our brand and culture teams to design in-venue experiences that create genuine engagement, not just a listing
- Identify and execute training, sampling and event opportunities that embed Wolfie's into the fabric of the accounts you manage
Wholesale & Distribution
- Build and manage key wholesale and distribution relationships to ensure seamless supply and consistent availability
- Work proactively with distribution partners to unlock scale, support range development and remove commercial friction
- Maintain accurate account and order data to support forecasting and planning across the business
ABOUT YOU
You're not looking for a desk job. You're energised by being on the ground, walking into a room and building something from scratch. Beyond that, you'll bring:
- Solid experience in on-trade sales within spirits, beer or FMCG, you know how the channel works and you've got results to prove it
- A genuine network within the London on-trade that you're proud of and ready to put to work
- The commercial sharpness to manage a pipeline, prioritise effectively and close
- A collaborative instinct, you'll work closely with brand, ops and leadership, and you'll enjoy it
- An entrepreneurial mindset: you're comfortable with ambiguity, energised by early-stage growth and motivated by ownership
- A passion for whisky and the wider drinks world, you don't need to be a connoisseur, but you care about the craft
WHY WOLFIE'S
- Real ownership, you'll help shape not just the sales strategy, but the brand's commercial identity in the trade
- A product people genuinely love, Wolfie's has earned its reputation through quality, not marketing spend
- A tight, talented team that moves fast and trusts each other
- Competitive salary, meaningful bonus structure, and benefits that reflect how seriously we take this hire
- The chance to be part of something that's just getting started