Are you a hands-on, commercially minded Marketing Manager who thrives in small businesses where you can truly make your mark?
I'm looking for a Marketing Manager to take full ownership of marketing activity for this highly respected, premium whisky business. This is a stand-alone role offering genuine autonomy, variety and influence, working closely with senior leadership and international colleagues to drive brand growth and sales.
This role would suit someone who enjoys both strategic thinking and rolling their sleeves up, and who is comfortable being the go-to person for everything from brand planning to digital delivery.
The Opportunity
As Marketing Manager, you’ll be responsible for developing and delivering consumer, trade and digital marketing activity across multiple markets. You’ll play a key role in shaping brand positioning, supporting sales growth and identifying new opportunities for the portfolio.
You’ll work closely with the Managing Director, internal stakeholders, distributors and external partners, as well as collaborating with international colleagues to ensure local activity aligns with wider group strategy.
What You’ll Be Doing
Marketing Strategy & Planning
- Conduct market research to understand consumer behaviour, trends, competitor activity and growth opportunities
- Identify new promotional strategies and potential market niches for premium whisky brands
- Develop and deliver annual consumer and trade marketing plans, aligned to commercial objectives
- Own and manage marketing budgets, ensuring activity is delivered on time and within budget
Brand & Trade Marketing
- Build brand awareness and support revenue growth through targeted consumer and trade activity
- Plan and deliver trade marketing initiatives including activations, POS, events and distributor support
- Work closely with sales and commercial partners to ensure marketing activity drives results
- Identify new brand and route-to-market opportunities
Digital Marketing
- Lead all digital marketing activity including website management, SEO, email and social media
- Develop and manage content plans that reflect brand positioning and engage target audiences
- Monitor and optimise digital performance using insight and analytics
- Ensure consistent brand voice and messaging across all channels
Campaign Delivery & Reporting
- Deliver integrated marketing campaigns from concept to execution
- Manage relationships with agencies, designers, freelancers and other suppliers
- Measure and evaluate campaign performance, presenting insight and results to senior management
- Use data and insight to continually improve marketing effectiveness
Collaboration & Communication
- Liaise with international colleagues to align local marketing activity with group strategy
- Work collaboratively across the business to support product launches and commercial priorities
- Confidently present ideas, plans and results to senior stakeholders
- Bring forward new and creative ideas to increase awareness, engagement and sales
What We’re Looking For
Essential
- Proven experience in a marketing role, ideally within FMCG, drinks, spirits or a premium consumer brand
- Strong understanding of consumer and trade marketing
- Hands-on experience across digital marketing, including SEO and social media
- Excellent organisational skills and the ability to manage multiple priorities and deadlines
- Commercial mindset with experience managing budgets and measuring ROI
- Clear, confident communicator with strong influencing skills
Desirable
- Experience working with international markets or distributors
- Knowledge of the whisky or premium spirits category
- Experience in a small business or stand-alone marketing role
The Kind of Person Who’ll Thrive Here
- Highly organised, self-motivated and comfortable working independently
- Creative, curious and commercially focused
- Confident balancing strategy with hands-on delivery
- Comfortable operating in a demanding, fast-moving environment
- Motivated by ownership, responsibility and visible impact