Global Senior Brand Manager – Premium Spirits (Innovation & Strategy)
Are you a strategic marketer with a passion for premium spirits and a flair for innovation? We're looking for a visionary Global Marketing Manager to lead the charge on shaping, activating, and evolving a much-loved single malt whisky brand on the global stage.
This is a rare opportunity to take ownership of a dynamic portfolio, drive innovation from concept to campaign, and deliver world-class brand experiences across channels and markets.
What You’ll Do:
You’ll be at the heart of brand development, turning insight into action and translating long-term strategy into inspiring campaigns and toolkits for global markets. With a strong focus on innovation and omni-channel thinking, you’ll:
- Own and deliver the innovation pipeline from ideation to launch.
- Craft compelling global campaigns and distinctive brand toolkits.
- Define and manage packaging architecture and pricing guardrails.
- Champion digital-first, consumer-led brand thinking across all touchpoints.
- Enable regional teams to execute flawlessly through clear guidance and high-impact tools.
- Lead global brand planning, performance tracking, and continuous improvement.
- Partner with internal stakeholders and external agencies to bring big ideas to life.
- Balance commercial value with brand building to fuel long-term growth.
What You’ll Bring:
- A proven track record in global brand management, ideally within the drinks, spirits, or luxury sector.
- Deep experience in innovation, NPD, and launching premium products to market.
- Expertise in omni-channel marketing, digital-first campaign planning, and eCommerce.
- Commercial savvy, you understand how to drive value, not just volume.
- Strong project and stakeholder management skills, with the ability to inspire and influence cross-functional teams.
- A creative mindset combined with a data-led approach to decision-making.
What Makes You Stand Out:
- You're a strategic thinker with a passion for storytelling and brand building.
- You're collaborative, curious, and unafraid to challenge the norm.
- You thrive in a fast-paced, global environment and are comfortable juggling multiple priorities.
- You’re empathetic, people-focused, and lead with purpose and professionalism.
- You bring energy, integrity, and a hunger to make a real impact.
This is your chance to shape the future of a distinctive, heritage-rich brand while working at the cutting edge of innovation, strategy, and global marketing. If you’re ready to lead boldly, think digitally, and build a legacy, we’d love to hear from you.