This multi-award-wining brand is becoming a staple for those who appreciate whisky at its finest. With a unique story and a disruptive position in the category, they’re building something different – and they want you to be a part of it.
They’re now looking for a commercially savvy, bar-scene-connected Brand Development Manager to grow the brand's presence across London, the capital of cocktail culture and one of the world’s most dynamic drinks markets.
The Role
As their London BDM, you’ll be the driving force behind their growth across the city’s premium On Trade scene. From world-class cocktail bars and whisky-led venues to high-end hotels and restaurants, you’ll be responsible for identifying opportunities, building relationships, and turning this brand into a fixture behind the bar.
This is a perfect role for someone with experience in brand building, On Trade sales, or hospitality – someone with strong trade connections, an instinct for storytelling, and a passion for the drinks industry.
Key Responsibilities
Commercial Sales & Strategy
- Own and deliver a growth plan for London, securing new listings across bars, hotels, and On Trade groups.
- Identify and develop strong relationships with key buyers, bar managers, and influencers within the London drinks scene.
- Drive rate of sale through activations, education, and trade engagement.
- Negotiate commercial terms and ensure strong brand presence in venue menus, serves, and bar team knowledge.
Brand Building & Advocacy
- Be the face of the brand in London – a passionate and informed advocate.
- Conduct staff training, tastings, and events to drive understanding and love for the brand.
- Support cocktail development and collaborative serves that highlight the value.
- Work with leading venues to co-create unique brand experiences and signature moments.
Trade Marketing & Activation
- Partner with the marketing team to bring brand campaigns to life in trade settings.
- Manage sampling programmes, pop-ups, guest shifts, and event appearances across the city.
- Represent the brand at industry events, tastings, and trade shows.
Insights & Reporting
- Track performance against targets, maintain CRM records, and provide regular updates to the Commercial Director.
- Share market insights, trends, and competitor activity to help shape broader brand strategy.
Candidate Profile
Essential:
- Minimum 2–3 years’ experience in On Trade sales, brand ambassadorship, or a senior hospitality role in premium/luxury venues.
- Strong network within London’s bar and hospitality scene, especially premium and cocktail-focused venues.
- Deep understanding of the drinks industry and current trends in spirits and mixers.
- Charismatic, confident, and able to influence a room – from bartenders to buyers.
- Highly self-motivated, entrepreneurial, and comfortable working independently.
Desirable:
- Experience working with or selling spirits, mixers, or premium drinks brands.
- A passion for whisky and knowledge of how it’s served, enjoyed, and appreciated.
- Experience delivering training, tastings, and brand activations.
- Familiarity with London-based wholesalers, RTM partners, and venue groups.
What We Offer
- Competitive salary and performance-based bonus
- Full ownership of the London market with high autonomy and creative scope
- An opportunity to shape a growing premium brand in one of the world’s top drinks cities
- A supportive, ambitious team that loves doing things differently
- Travel opportunities and access to trade events, distillery visits, and more